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Marketing on Xiaohongshu in China

Explore China's huge market of over one billion through Xiaohongshu, a social platform with a large number of young users.

What is Xiaohongshu?

Xiaohongshu is one of the most well-known Chinese social networking platforms and e-commerce platforms with more than 3 billion users worldwide. Brands can reach the mainstream young people in China through Xiaohongshu. It has a unique and close ecosystem that integrates social networking, advertising and e-commerce functions. Xiaohongshu encourages users to share their own experiences. In the Chinese market that pursues word-of-mouth, this form of sharing notes quickly became popular.

 

With rich experience in online marketing in mainland China, the SUMOI CULTURE team pays attention to details and keeps a close eye on the latest market trends, making the brand the focus of the Chinese public.

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Get ready: Register for a Xiaohongshu account

Registering a professional account (formerly known as a corporate account) on Xiaohongshu is cumbersome and requires annual review. However, brands are able to create content on its platform and even open their own online stores to further drive customers to purchase. Connecting KOL marketing, official accounts and online stores to create a closed-loop shopping process. Mainland online marketing expert SUMOI CULTURE provides you with a one-stop service from registration, content creation to influencer marketing, making it easy for your brand to be exposed on Xiaohongshu.

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Going deeper: Xiaohongshu content publishing

If you want to stay topical, you first need to publish content that can attract users' interest and attention. Generally speaking, posting original and life-like Xiaohongshu-style content is more likely to get likes, comments and collections. SUMOI CULTURE's localized posting skills will help your brand build reputation and trust among the public and attract more users' attention.

Internet celebrity effect: planting seeds on Xiaohongshu
KOL and KOC Influencer Marketing

"Planting grass" (种草, zhongcao) is the most important concept on Xiaohongshu and has become a buzzword in mainland China. It refers to the interest in something after seeing someone recommend it online. As an agent of Xiaohongshu's Dandelion platform, SUMOI CULTURE can help you find suitable Internet celebrities or micro-influencers (i.e. KOLs or KOCs), use their influence to publish eye-catching interactive sharing content on Xiaohongshu, and plant a certain attraction in the minds of the audience.

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Our Services

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Comprehensive promotion (long-term contract system)

Localized marketing design planning and copywriting

Advertising

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Xiaohongshu Professional Account Registration

KOL Marketing

Community Management

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Start cross-border e-commerce

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Cross-border e-commerce agency

Red Frames and Ribbons

Contact our professional team of
China Internet Marketing immediately.
Smart marketing in the era of data analysis.

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One second, Create infinite

info@sumoi.hk

© 2024 by SUMOI Culture Limited.

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